About

I didn’t set out to build systems or platforms.

I was just tired.

Tired of juggling too many tools. Too many logins. Too many places where information lived. My work required clarity, but the systems I was using made everything feel fragmented and exhausting. I kept thinking there had to be a better way — something that could come alongside me and just work.

That search for simplicity is what started everything.

For 20 years, I worked as VP of Marketing for a wholesale distribution company, helping guide strategy, growth, and execution as the business scaled. Over time, that growth led to a successful sale of the company — an experience that gave me the freedom to step back and choose what I wanted to build next.

What I chose was simple: help small business owners grow without burning themselves out.

Along the way, I also served as President of the Syracuse-Wawasee Chamber of Commerce and worked closely with business owners launching and growing their companies. In every role, I saw the same pattern — smart, capable people wearing too many hats, held back not by effort, but by fragmented systems.

That reality became even clearer when I co-founded a restaurant with a business partner.

Restaurants are hard. The margins are tight, the pace is relentless, and inefficiency shows up fast. I handled all of the marketing and technology for the business, and in our first year we were profitable — something that’s almost unheard of in the industry. The only way that happened was by building systems that reduced chaos, improved communication, and made day-to-day decisions easier.

Those lessons turned into Restaurant HQ — a platform built to help restaurants run more efficiently using the same systems I rely on myself. While it was created for hospitality, the technology and thinking behind it apply to almost any industry.

At the core, my approach is straightforward: I care more about systems than hype. I’m practical, not theoretical. I like building things that improve efficiency for business owners who are wearing too many hats.

If any of this resonates, I’d love to connect.